Boosting Sales Is No Game to LeapFrog
Behind LeapFrog SchoolHouse’s strategy to revive sales after a two-year slump.
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Jim Calder
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Lorion and other executives, such as Jim Mills, senior director of marketing, believe the division is back on course for success.
“The [SchoolHouse] division’s earnings contribution for full-year 2006 was a loss of $5 million, compared to income of $9 million in 2005. With the restructuring late in 2006, we expect to be profitable in 2007,” Mills says.
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