Could An Overdependence on Data Hurt The Book Industry?
Data can tell us about what’s been done and what’s being read -- but what about what’s to come?
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Angela Tribelli, CMO of HarperCollins, says that data only tells part of an author's story. Where data analytics can indicate "consumer interest in say a topic or a celebrity," they're less likely to be able to gauge the "popularity of a particular author's take on that topic." Publishers may learn from analyzing consumer data that what readers want to see on the shelves next summer is a book about healthy eating. But an experienced editor with strong instincts and the ability to sniff out a strong voice in a pack of authors, all penning books about the next big diet craze, is still invaluable. "That's where our editors' expertise and instinct is invaluable. Data can only take you so far."
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- Companies:
- Hachette Book Group
- HarperCollins
- People:
- Caleb Mason
The Editors
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