Could An Overdependence on Data Hurt The Book Industry?
Data can tell us about what’s been done and what’s being read -- but what about what’s to come?
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some%20in%20the%20industry%20have%20expressed%20concerns<%2Fa>%20that%20an%20overreliance%20on%20data%20in%20service%20of%20reducing%20risk%20could%20stymie%20the%20creative%20aspects%20of%20title%20acquisition%20and%20diminish%20the%20vibrancy%20of%20the%20industry%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fcould-an-overdependence-data-hurt-the-book-industry%2F" target="_blank" class="email" data-post-id="4264" type="icon_link">
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It's fair to say that despite the considerable benefits of data, publishers are under no grand delusions about the continued importance of artistry in the industry. Nihar Malaviya, EVP and COO for Penguin Random House U.S., says that data can be used to empower, not subvert, artistic impulse. "As always, when it comes to making editorial acquisitions, our editors remain guided by their instincts and expertise, their taste, and an understanding of the prospective consumer market for the submission. Data plays a supplemental role in the process."
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- Companies:
- Hachette Book Group
- HarperCollins
- People:
- Caleb Mason
The Editors
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