Could An Overdependence on Data Hurt The Book Industry?
Data can tell us about what’s been done and what’s being read -- but what about what’s to come?
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Some data evangelists would argue that big data about reader preferences is superior at revealing reader desires than intuition -- or that focus groups can better extract what readers want. Yet Mason believes this sentiment is misguided. "If a reader can actually describe what they want, then it's probably not that great of an idea," says Mason. "When you look at the history of invention, whether it's Polaroid or the iPod, no one was asking for these devices, but they ended up being revolutionary products."
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- Companies:
- Hachette Book Group
- HarperCollins
- People:
- Caleb Mason
The Editors
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