Could An Overdependence on Data Hurt The Book Industry?
Data can tell us about what’s been done and what’s being read -- but what about what’s to come?
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As more aspects of book consumption become quantifiable, so too, do authors. Publishers are eager to sign authors who already have a significant social media following, as evidenced by the recent slew of books written by YouTube stars and internet icons. But is the lure of big audience numbers blinding publishers to new talent? Mason believes so and it is one of the reasons he created Publerati. "I wanted to do something in the interest of those who are being left behind because they don't have a billion fans, because maybe they can write a very good novel that at least deserves to be published as an ebook," he says.
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- Companies:
- Hachette Book Group
- HarperCollins
- People:
- Caleb Mason
The Editors
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