Could An Overdependence on Data Hurt The Book Industry?
Data can tell us about what’s been done and what’s being read -- but what about what’s to come?
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Malaviya also insists that data is helping publishers address reader discoverability challenges. "Access to increased data allows us to learn what resonates with readers and to then share with them targeted book recommendations. We can also use data to enhance our understanding of readers to better deliver access to titles of ours they might be interested in."
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- Companies:
- Hachette Book Group
- HarperCollins
- People:
- Caleb Mason
The Editors
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