Could An Overdependence on Data Hurt The Book Industry?
Data can tell us about what’s been done and what’s being read -- but what about what’s to come?
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some%20in%20the%20industry%20have%20expressed%20concerns<%2Fa>%20that%20an%20overreliance%20on%20data%20in%20service%20of%20reducing%20risk%20could%20stymie%20the%20creative%20aspects%20of%20title%20acquisition%20and%20diminish%20the%20vibrancy%20of%20the%20industry%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fcould-an-overdependence-data-hurt-the-book-industry%2F" target="_blank" class="email" data-post-id="4264" type="icon_link">
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And of course data isn't a new trend in publishing, says Malaviya. "Publishers have been using BookScan to look at sales data for the past decade. There is just more data available than ever before. Access to data does not control their decision-making process, but it can constructively contribute to the work our publishing professionals do each day -- ranging from acquiring a book to marketing it."
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- Companies:
- Hachette Book Group
- HarperCollins
- People:
- Caleb Mason
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