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AIMING HIGH FOR LOWER COST
Today publishers can justify runs as small as 100 units. Indeed, officials at printer Ames On-Demand, with its BookBuild keep-in-print product, say their publisher clients can squeeze the same margins out of short runs as they do from titles printed en masse.
Ames officials also say publishers are increasingly using on-demand book printing for short-run first printings. This is for publishers who are unsure where and how much demand a new book will trigger.
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