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Berryville keeps its two Xerox DocuTech 6180 digital presses running three shifts a day, printing and binding 1,200 to 1,500 books daily.
"If you have to keep changing the material, you can't make enough books to make enough money," McClurken says.
For publishers who need a better grade of paper, a minimum order of 200 units or so will do it. Stick with the standard paper, and publishers can produce one book at a time.
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