Winning Teams = Winning Titles
How one marketing executive is turning stories about championship sports teams into victories for his own company.
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Prior to release, we work with the authors to develop a program that includes events, media coverage and promotions for the retailers. Each book’s marketing budget is based on its anticipated sales and revenue. … On a daily basis, we work on maximizing exposure to the book. That includes contacting potential retailers for events, following up on prior events, scheduling interviews and following up on book reviews. Since we are a smaller press, the marketing managers also track shipments to events and design promotional materials. …
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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