Winning Teams = Winning Titles
If you could go back in time to meet a younger version of yourself and had 30 seconds to give some advice that would help you with your career in the future, what would it be?
Hulsey: It’s important to become an expert in marketing your genre, but don’t forget to analyze how your marketing programs affect overall the revenue, cash flow and profitability of your company. Understanding the effect of these aspects of the business and being able to communicate [them] are extremely important to management. Depending on the situation, your book may not be as profitable as others, but it may have provided additional cash flow during a slow sales period. Being able to provide this information will give you a competitive edge in the market and in your company.