Winning Teams = Winning Titles
How one marketing executive is turning stories about championship sports teams into victories for his own company.
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As for as the big picture, we constantly monitor the market looking for new trends in the industry (in both sports and books), trying to be one step ahead of our competition, and continuing to review our success and challenges to improve our books’ performance.
It’s extremely important that marketing managers communicate with sales reps and accounts to monitor the success of a book, understand current market demands and anticipate other future needs.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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