Winning Teams = Winning Titles
How one marketing executive is turning stories about championship sports teams into victories for his own company.
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How optimistic are you about the future of book publishing?
Hulsey: I’m very optimistic for our industry. Like all industries, publishing has been through a lot of changes in the last few years. Communication flow has increased, companies have been acquired and consolidated while others have gone out of business. Retailers have become publishers, and publishers have started using the Internet to sell their books.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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