Winning Teams = Winning Titles
Can you explain what goes into publishing an “instant book”?
Hulsey: We actually write two books at a time. So once we know who the final two teams are in the World Series, for example, we will actually start writing the books on the final two teams’ seasons. The night of the game, our writers and designers will come into the offices, write the final chapter on the championship game and we design the cover the next morning before the book is sent off to the printer. So it’s very intense, but our printer is very used to doing this, and we can actually get the book to market usually by the following weekend. We want the book to hit when the hype around the team is high.