‘The Green Book’ Uses Celebs, Tips to Appeal to the Public
Marketing campaign leverages A-listers’ insights and practical tips in an everyday guide to saving the planet.
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Additionally, Crown hopes to partner with businesses looking to embrace their own environmentally sound initiatives.
“There are so many companies going green right now that we think this is the perfect book for them to support their initiatives by giving the book to their employees and spreading its message,” Choteborsky says.
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- Companies:
- Crown
- Random House Inc.
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Matt Steinmetz
Author's page
Matt Steinmetz is the publisher and brand director of Publishing Executive.
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