‘The Green Book’ Uses Celebs, Tips to Appeal to the Public
Marketing campaign leverages A-listers’ insights and practical tips in an everyday guide to saving the planet.
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In addition, Crown has partnered with a number of mainstream Web sites to offer content from the book in the form of tip-a-day features. Dow Jones Online and Seventeen.com are among the partners promoting the book by incorporating these tips into their sites’ offerings. Choteborsky says Crown also has planned “extensive cross-promotion” with a new environmental Web site, Sprig.com—a sister site of MSNBC, Slate.com and The Washington Post.
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- Companies:
- Crown
- Random House Inc.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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