‘The Green Book’ Uses Celebs, Tips to Appeal to the Public
Marketing campaign leverages A-listers’ insights and practical tips in an everyday guide to saving the planet.
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The book is getting plenty of promotion in advance of its June 19 release with a campaign centered around insightful and practical tips for individuals looking to do their part for the environment. “We believe the next generation of the green movement is going to be about what individuals can do to help maintain the health of the planet. ‘The Green Book’ is the perfect guide to those choices, and our marketing campaign focuses on making the green movement accessible to the average American,” notes Choteborsky. “… That’s why much of the promotion is focused on tip-a-day campaigns that highlight the ease of the solutions and the actionable advice in the book.”
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- Companies:
- Crown
- Random House Inc.
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Matt Steinmetz
Author's page
Matt Steinmetz is the publisher and brand director of Publishing Executive.
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