‘The Green Book’ Uses Celebs, Tips to Appeal to the Public
Marketing campaign leverages A-listers’ insights and practical tips in an everyday guide to saving the planet.
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“[The celebrities’ involvement] really came about through the authors’ hard work,” she says. “They had the connections, they secured the celebrities’ participation. This book has been one of those situations where things come together in a better way than you could have ever hoped. The fact that they have agreed to let us use their names helps us raise awareness about the book in ways we couldn’t otherwise. But the book stands out on its own because of the content,” she says.
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- Companies:
- Crown
- Random House Inc.
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Matt Steinmetz
Author's page
Matt Steinmetz is the publisher and brand director of Publishing Executive.
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