‘The Green Book’ Uses Celebs, Tips to Appeal to the Public
Marketing campaign leverages A-listers’ insights and practical tips in an everyday guide to saving the planet.
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Three Rivers Press and Crown have contributed a wealth of resources to the project. “It’s become one of those books where everyone’s working overtime trying to brainstorm and think outside the box to make sure this is as big as we hope it can be,” Choteborsky says. “We see the book’s potential, so everyone from the publisher to the assistant publicist has been excited since day one.”
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- Companies:
- Crown
- Random House Inc.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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