‘The Green Book’ Uses Celebs, Tips to Appeal to the Public
Marketing campaign leverages A-listers’ insights and practical tips in an everyday guide to saving the planet.
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The aggressive publicity and marketing plan includes a tip-a-day e-mail campaign distributed to visitors who opt in via the book’s Web site, ReadTheGreenBook.com. All Crown employees’ outgoing e-mails will also include a signature promoting the book’s release and urging recipients to refrain from printing e-mails—another tip straight from the book.
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- Companies:
- Crown
- Random House Inc.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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