‘The Green Book’ Uses Celebs, Tips to Appeal to the Public
Marketing campaign leverages A-listers’ insights and practical tips in an everyday guide to saving the planet.
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She adds that the publisher has high hopes for “The Green Book,” and that its initial print run was 100,000 copies. “We want to reach as broad an audience as possible in order to help make a difference and make an impact on this global crisis.”
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- Companies:
- Crown
- Random House Inc.
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Matt Steinmetz
Author's page
Matt Steinmetz is the publisher and brand director of Publishing Executive.
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