Cover Story: The Two Sides of David Borgenicht
Quirk Books' president pairs the irreverent and entertaining with a dead-serious (though somewhat unorthodox) business model and brand.
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Another aspect of Borgenicht’s vision for the company was to avoid large acquisition fees by developing projects in-house and hiring outside writers. “As a result,” he says, “we end up being able to control more of the rights to [an idea] which, in turn, means we are able to do more licensing and marketing with it.”
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James Sturdivant
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