Cover Story: The Two Sides of David Borgenicht
Quirk Books' president pairs the irreverent and entertaining with a dead-serious (though somewhat unorthodox) business model and brand.
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“Nobody needs any more books,” he says, “so we have to make them want them. There has to be a compelling reason for something to exist these days.”
What all this means for the likelihood of another zombie-meets-classic-literature tome showing up soon on the best-seller lists is anyone’s guess. Captain Ahab meets Frankenstein, anyone?
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James Sturdivant
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