Cover Story: The Two Sides of David Borgenicht
Quirk Books' president pairs the irreverent and entertaining with a dead-serious (though somewhat unorthodox) business model and brand.
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Sales of the “Worst-Case Scenario” books were initially fueled by specialty and gift shops, and the brand was licensed in a number of formats. Within a few years of the series’ release, the brand truly did seem to be everywhere, eventually even spawning a reality TV series.
From there, Quirk moved into a variety of titles, from relationships to comedy, pop-culture history and gardening. Borgenicht stresses that he is always open to new book ideas and innovative ways to sell them, adding that bookstores have been, and will continue to be, an important part of this mix, and have, in fact, played a big role in the success of “Pride and Prejudice and Zombies.”
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James Sturdivant
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