Cover Story: The Two Sides of David Borgenicht
Quirk Books' president pairs the irreverent and entertaining with a dead-serious (though somewhat unorthodox) business model and brand.
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Aspects of Quirk’s approach are popping up in recent ventures, such as HarperStudio, which seek to cultivate an edgy, entrepreneurial spirit and experimentation in marketing and distribution. Borgenicht believes there needs to be a realization that older paradigms of book acquisition, development and marketing need to be brought in line with wider trends in media, as well as consumer expectations. In this competitive environment, books, he has said, need to work harder—as, presumably, publishers do, too.
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James Sturdivant
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