Cover Story: The Two Sides of David Borgenicht
Quirk Books' president pairs the irreverent and entertaining with a dead-serious (though somewhat unorthodox) business model and brand.
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Such an arrangement allows for a high level of creativity, and an ability to look at wider trends in pop culture and develop products that fit the moment; it also makes it easier to plan and establish strong brands and marketable franchises. If such an approach sounds less like the book industry than, say, a software development company, Borgenicht doesn’t mind the comparison.
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James Sturdivant
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