Cover Story: The Two Sides of David Borgenicht
Quirk Books' president pairs the irreverent and entertaining with a dead-serious (though somewhat unorthodox) business model and brand.
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By approaching book publishing with the sensibility of an entertainment company, Borgenicht was able to embrace the idea of the crossover or hybrid book—encyclopedias that were also funny, for instance, or a reference book designed as a gift book. He left his enduring mark on the industry right out of the gate with the “Worst-Case Scenario” book series (he co-authored the inaugural book and several others in the series), launched in partnership with Chronicle Books—“probably the best publisher out there at getting books sold in nontraditional places,” he says.
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James Sturdivant
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