Cover Story: The Two Sides of David Borgenicht
“We [publishers] are at [our] best when we are innovative, finding great, new voices and coming up with cool, new concepts, and putting them out to the marketplace and creating buzz-worthy books,” he says. “What we need more of is publishers with great instincts, willing to take risks.”
Citing recent comments by Publisher and Editor-in-Chief Jonathan Karp of Hachette Book Group imprint Twelve, who has criticized the industry for its habit of releasing books that adhere to proven or trendy formulas and themes, Borgenicht says there are too many “me too” publishers out there, “… trying to grab each other’s authors or knock each other off. We’ve had plenty of that happen to us, and we just tend not to care because we know we are a company that values that innovative, creative impulse rather than an author or a format.”