Focusing on Faith
Religious publishers set their sights on longevity after major growth transforms the market.
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“We’re being more aggressive with the way we market those titles. The key word that we’re using in the last couple of years is ‘focus,’” says Overcash.
The same holds true at Waterbrook. “If anything, we’ve drawn back in the last couple of years,” says Kneedler. “We want to produce and publish books that backlist well. It gives you a good foundation and longevity in the marketplace.”
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- Companies:
- Amg Publishers
- Baker Publishing
- BeliefNet.com
- Bethany House Publishers
- Bowker
- Bowker Books
- Deeper Faith Resources
- Evangelical Christian Publishers Association
- FaithWords
- Hachette Book Group
- HarperCollins
- Islamic Society of America
- Jewish Lights and Skylight Paths Publishing
- Llewellyn
- Multnomah Publishers
- Oxford University Press
- Random House Inc.
- Simba Information
- The Book Industry Study Group
- The New York Times
- Time Inc.
- USA Today
- Warner Faith
- Waterbrook Press
- YouTube
- Zondervan
James Sturdivant
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