Focusing on Faith
Religious publishers set their sights on longevity after major growth transforms the market.
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“E-mail marketing is a big part of our online strategy,” notes Jerry Rogers, marketing manager at Llewellyn, a Woodbury, Minn.-based publisher best known for its New Age spirituality and occult titles. “It’s allowed us to cheaply segment book buyers by their interests, which is vital to a publisher that specializes in a variety of alternative beliefs.”
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- Companies:
- Amg Publishers
- Baker Publishing
- BeliefNet.com
- Bethany House Publishers
- Bowker
- Bowker Books
- Deeper Faith Resources
- Evangelical Christian Publishers Association
- FaithWords
- Hachette Book Group
- HarperCollins
- Islamic Society of America
- Jewish Lights and Skylight Paths Publishing
- Llewellyn
- Multnomah Publishers
- Oxford University Press
- Random House Inc.
- Simba Information
- The Book Industry Study Group
- The New York Times
- Time Inc.
- USA Today
- Warner Faith
- Waterbrook Press
- YouTube
- Zondervan
James Sturdivant
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