Focusing on Faith
Religious publishers set their sights on longevity after major growth transforms the market.
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“Publishers are pulling back from marketing that reaches retail and reallocating to reach the consumer,” he notes. “The Internet is going to be a big thing with viral marketing. Then the consumer decides where to purchase.”
In this targeted-marketing environment, customer relationship management tools such as e-newsletters are increasingly important.
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- Companies:
- Amg Publishers
- Baker Publishing
- BeliefNet.com
- Bethany House Publishers
- Bowker
- Bowker Books
- Deeper Faith Resources
- Evangelical Christian Publishers Association
- FaithWords
- Hachette Book Group
- HarperCollins
- Islamic Society of America
- Jewish Lights and Skylight Paths Publishing
- Llewellyn
- Multnomah Publishers
- Oxford University Press
- Random House Inc.
- Simba Information
- The Book Industry Study Group
- The New York Times
- Time Inc.
- USA Today
- Warner Faith
- Waterbrook Press
- YouTube
- Zondervan
James Sturdivant
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