Focusing on Faith
Religious publishers set their sights on longevity after major growth transforms the market.
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One year and 4 million copies later, everyone in the publishing world had heard of “The Prayer of Jabez: Breaking Through to the Blessed Life.” The book, which reached the top of The New York Times and USA Today best-seller lists in 2001, has since gone on to sell more than 9 million copies.
“The thing just took off,” recalls Joel Kneedler, publicity manager at Waterbrook Press, the religious publishing arm of Random House Inc. founded in 1996. “One woman bought 500 copies to give out at her wedding. This was pre-Rick Warren, but the ‘Left Behind’ series was already going.”
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- Companies:
- Amg Publishers
- Baker Publishing
- BeliefNet.com
- Bethany House Publishers
- Bowker
- Bowker Books
- Deeper Faith Resources
- Evangelical Christian Publishers Association
- FaithWords
- Hachette Book Group
- HarperCollins
- Islamic Society of America
- Jewish Lights and Skylight Paths Publishing
- Llewellyn
- Multnomah Publishers
- Oxford University Press
- Random House Inc.
- Simba Information
- The Book Industry Study Group
- The New York Times
- Time Inc.
- USA Today
- Warner Faith
- Waterbrook Press
- YouTube
- Zondervan
James Sturdivant
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