Focusing on Faith
Religious publishers set their sights on longevity after major growth transforms the market.
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“I believe the two events that did the most to change the perception … were releases of ‘The Passion of the Christ’ [movie] and ‘The Purpose Driven Life,’” says Carol Johnson, vice president of editorial at Bethany House, an imprint of Baker Publishing Group. “Both got the attention of decision-makers about a very large, mostly quiet and underserved audience in the film world and the book world.”
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- Companies:
- Amg Publishers
- Baker Publishing
- BeliefNet.com
- Bethany House Publishers
- Bowker
- Bowker Books
- Deeper Faith Resources
- Evangelical Christian Publishers Association
- FaithWords
- Hachette Book Group
- HarperCollins
- Islamic Society of America
- Jewish Lights and Skylight Paths Publishing
- Llewellyn
- Multnomah Publishers
- Oxford University Press
- Random House Inc.
- Simba Information
- The Book Industry Study Group
- The New York Times
- Time Inc.
- USA Today
- Warner Faith
- Waterbrook Press
- YouTube
- Zondervan
James Sturdivant
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