26 Tips for Licensing International Rights
Six experts reveal their insights into finding the right buyers and getting them to license their titles.
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Minding cultural
differences
Cathy Calliotte, marketing and international rights director at Gryphon House Inc. in Beltsville, Md., has attended the Frankfurt Book Fair for the past 12 years. Gryphon House publishes about 20 titles each year for parents, teachers and children. Calliotte says she uses the programs provided by book fairs to find new publishers in Gryphon House’s niche market, which consists of early-childhood educational publishers.
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Brian R. Hook
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