26 Tips for Licensing International Rights
Six experts reveal their insights into finding the right buyers and getting them to license their titles.
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Olson first determines each country’s overall population and the population of literate adults. She also examines the political atmosphere to determine whether publishers in each country need permission to publish certain books, as is the case in China with New Age titles. Olson also examines whether it is difficult for the licensees to get foreign currency out of the country, as is the case with Nigeria publishers. She says publishers from Nigeria typically make payments in cash while attending book fairs.
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Brian R. Hook
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