26 Tips for Licensing International Rights
Six experts reveal their insights into finding the right buyers and getting them to license their titles.
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Allison Olson, a freelance rights agent, looks closely at each country to determine if it is a viable market for selling licensing rights. Her agency, in Woodbury, Minn., is called Letter Soup Rights. Eighty percent of her current work is for Career Press Inc., a publisher of 75 career, personal finance and real estate books each year, based in Franklin Lakes, N.J.
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Brian R. Hook
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