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Are your schedules especially difficult or challenging because of your market?
Our schedules are dictated by the demands of our market. Every book is "launched" with a target bound book date, followed by its publication date, which is usually about eight weeks later to allow time for books to make their way through the distribution chain and to reach bookstores nationwide before the publicity and reviews are scheduled to appear. It is critical for the design and production department to meet these schedules. If we fail, the publicity budget may be wasted and sales opportunities lost, with some potential impulse sales never to be regained.
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