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Our print runs currently do not go below 50 copies at a time. We warehouse these and handle order fulfillment to our customers along with the orders for other titles. The quality of halftone reproduction was initially an issue--and still is to some degree--but it has significantly improved over the years. My sense is that it will improve further as the technology develops. The holy grail is high-end quality with four-color process on coated stock for "ultra-short runs," which is what we prefer to call titles in this category.
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