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3. Build loyalty through building a reputable brand.
When it comes to retaining employees, National Geographic’s production department may have a trade secret that isn’t easily replicated: People want to work at National Geographic because of its highly regarded reputation, and, once they are there, the quality of the work and worldwide recognition is the incentive they need to stay put, according to Colbert. The department is remarkably stable and at a high-caliber that allows it to keep up with the ever-changing technologies of the publishing industry, he says.
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Cheryl Dangel Cullen
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