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The American Pediatric Association (APA) is delving headfirst into the electronic world, so people proficient in multimedia publishing processes would obviously have a leg up.
“In medical publishing, it initially started with doing electronic versions of journals. Now we’re moving toward having more of our books online in various formats, from having information at point-of-care where doctors can access information either on a PDA (personal digital assistant) at a patient’s bedside or in their office on a desktop,” says Maureen DeRosa, APA’s director, marketing and publications.
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Cheryl Dangel Cullen
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