Top Book Manufacturers: Printers Adapt by Following the Market
An evolving marketplace
has meant reshuffling
priorities, but basic business models are sound.
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Bruce Jensen, group vice president of sales at Transcontinental Printing, says that shorter runs and lower book inventories are becoming the new norm in the book manufacturing world. "Not to say that our traditional web production is going away, but it is definitely changing," he says. "We've had to get better, making shorter runs and being … faster to market."
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James Sturdivant
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