Top Book Manufacturers: Printers Adapt by Following the Market
An evolving marketplace
has meant reshuffling
priorities, but basic business models are sound.
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Spall says the same of his client base, noting that, for some, "no matter what happens in the marketplace, they want [paper with] high post-consumer content and FSC certification." There are revenue and growth opportunities among the 60 percent or so of his clients not currently purchasing "green" products, Spall says, through "helping them to understand what is available to them and what the cost differential is, and [that] in some cases there is no cost differential."
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James Sturdivant
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