Top Book Manufacturers: Printers Adapt by Following the Market
An evolving marketplace
has meant reshuffling
priorities, but basic business models are sound.
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Offering New Services
Finding new services to offer publishers has constituted an important strategy for many printers in the post-recession recovery period. Bookmasters' file creation, conversion and distribution services have proved to be a successful complement to its printing operation during the past few years. Thomson-Shore has invested in color offset printing, book creation (design and layout services) and "green" printing options, while CJK is planning targeted investment in digital to meet the evolving needs of clients. Transcontinental has expanded or is planning to expand into many areas, from marketing to permission-based e-mail systems to custom publishing.
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James Sturdivant
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