Top Book Manufacturers: Printers Adapt by Following the Market
An evolving marketplace
has meant reshuffling
priorities, but basic business models are sound.
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Spall agrees that, near term, the main effect of POD and short-run printing has been publishers' desire for speed. "They are still not investing in inventory, so they need to move quick—[including] having content readily available on the Internet," he says.
Global Influences
Speed also has become a key leverage point for North American printers in a changing global marketplace.
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James Sturdivant
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