Top Book Manufacturers: Printers Adapt by Following the Market
An evolving marketplace
has meant reshuffling
priorities, but basic business models are sound.
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"We listen to our customers, determine what their needs are and where the market is going," Jensen says. "We recognize that we need to be a total solutions provider and look at the value chain from beginning to end to [serve] our customers."
Jensen says economic pressures have not dissuaded publishers from pursuing "green" initiatives; as a result, Transcontinental has increased its purchasing of Forest Stewardship Council (FSC)-certified and recycled fiber, and recently opened its first LEED [Leadership in Energy and Environmental Design]-certified plant in Northern California.
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James Sturdivant
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