Top Book Manufacturers: Printers Adapt by Following the Market
An evolving marketplace
has meant reshuffling
priorities, but basic business models are sound.
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For all the attention surrounding the launch of the iPad, the rise of this new reading format is, Spall believes, a manageable revolution—a market development that can be folded into manufacturing strategies, much as audio books were in the 1980s.
"The printers we compete with every day are generally pretty smart about how they run their business," he says. "They've been at it so long they know how to adjust their business to get through the tough spots—look at Edwards Brothers, Malloy, Sheridan [Books], [RR] Donnelley. We've had times in the industry where we've had to reduce costs to come in line with demand, and we've been successful with it. We remember that as a business."
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James Sturdivant
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