Top Book Manufacturers: Printers Adapt by Following the Market
An evolving marketplace
has meant reshuffling
priorities, but basic business models are sound.
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"It's interesting because the change has been, where some publishers used to go to Asia and across the ocean, all of a sudden now we see that more and more publishers, because of this speed to market, are finding that printing back here in North America is cost effective even if there is a little bit of a price premium," Jensen says. "For books that aren't time sensitive, Asia is still a good opportunity for [publishers], but for books that tend to be reprints or more significant as far as the timing of the events—really that premium is not worth it anymore. It's better to have it done here and get it to market quicker."
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James Sturdivant
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