Top Book Manufacturers: Printers Adapt by Following the Market
An evolving marketplace
has meant reshuffling
priorities, but basic business models are sound.
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"I just told a client in Florida that prices would be lower, so there's no doubt that even as paper prices have been stable and even going up, we are [the ones] making up the difference," Krehbiel reports. "Based on competitive market factors, we are not raising prices and are even offering some programs at lower margins."
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James Sturdivant
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