Top Book Manufacturers: Printers Adapt by Following the Market
Tweaking the Bottom Line
In those facets of the business where increasing revenue is proving difficult, printers are focusing on pursuing savings through workflow adjustment or, in some cases, consolidation.
"If you are printing shorter runs … you will see the top line fall a little," Jensen says. "You can see it in the case of Transcontinental. When the market changed, back a year and half ago, we were pretty quick to correct our businesses and match capacity to the demand of the industry. One of the things we've been able to do is, although our top line is down, our bottom line is continuing to improve quarter after quarter. So we've been able to adjust some of our capacity, closing plants and consolidating plants to really match that [demand], and we are definitely seeing the results in our bottom line."