Marketing Interview: The Move Toward Fluid Content
How Doubleday.com is using an open-source platform to engage its readers.
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Do you have any advice for marketing professionals looking to move forward with their careers?
Yamaguchi: Especially in the online space, there are a lot of unknowns. One of the things I’ve always found interesting is [that] there are a lot of bad ideas. A lot of things don’t pass the “would I do it myself?” test. You’ll see people come up with an idea, spend a lot of money, a lot of time, a lot of resources, doing something they themselves would never do. My advice is, don’t get angry, don’t think that you know better than anyone else. But at the same time, if you feel like you’ve got a better path, keep fighting for it.
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Carolyn Huckabay
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